E36: Exploring the Fan Flywheel Model w/ Michael Broughton

Michael Broughton is our remarkable guest today, and if you are curious about how to evolve the commercial model of football properties or the impact that technology can have in sports and the relationship fans have with the clubs they support, this is an episode you do not want to miss! Michael is brilliant at simplifying complex concepts and making them understandable. We start things strong by discussing Michael and his father’s bid to acquire Chelsea. This leads us to a deep dive into Michael’s fan flywheel model and what “putting the fan at the center” really means. We then transition into an insightful conversation about how blockchain technology and its different applications can transform the sports business model by empowering the fan. Along the way, we discuss “community”, content strategy, the executive roles that every sports business needs, and much more! Michael will join us for WFS Europe on September 20-21. Will you? We have a wide selection of tickets available for those who want to help shape the future of football. Visit www.worldfootballsummit.com and buy your ticket right now! Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠Our website⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Twitter⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠Facebook⁠⁠ Our official ⁠⁠YouTube channel