E38: Deportivo A Coruña's Commercial Strategy Transformation w/ Carlos Cantó & Massimo Benassi

Today, we welcome two guests from Deportivo de A Coruña to the show as Carlos Cantó, Board Member at the Club, and Massimo Benassi, who is their Chief Business Development Officer, join us to share how are they trying to professionalize the club and take their commercial strategy to another level. Now, this is an interesting case because Deportivo is a club with a strong legacy and a powerful brand in the Spanish market, but they are currently competing in the 3rd division. The three of us cover a bunch of topics, including: The pillars behind the Deportivo A Coruña brand and the amazing success of some of their marketing & sponsorship initiatives How they are approaching their commercial & partnership strategy Or even, how a club in their situation tackles international growth At the end of the day, the foundations of football are made up of many properties that are not competing at the elite level, which is why we believe this is a conversation that could be of great value. By the way, both Carlos & Massimo will be at WFS Europe. Will you? You can now buy your ticket for World Football Summit, which returns to Sevilla on September 20-21. The biggest football industry event is already on the horizon so if you want to join the leaders that will shape the future of football, this is your opportunity Visit www.worldfootballsummit.com and buy your ticket! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠Our website⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Twitter⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠Facebook⁠⁠⁠ Our official ⁠⁠⁠YouTube channel