E5: Understanding Intellectual Property to maximise revenue in the football industry

We are living through a transformational era in which the transition from web2 to web3 promises to open a wide array of revenue opportunities for football clubs, whether it's through merchandise, sponsorship, or media rights. At the same time though, the need for sports properties to protect their intellectual properties is more crucial than ever. To get more clarity on the matter, we invited Etienne Sanz de Acedo, CEO of the International Trademark Association. This was a true masterclass for any sports industry leader as he explains: How intellectual property is going to evolve in Web3, with examples that apply to the football industry. What elements can and should be protected from an IP standpoint The role he believes Intellectual Property should have inside any sports business. How INTA is helping brands around the world adapt to this new playing field. IP is definitely one of the topics of the future. So much so, that there soon will be initiatives of teams protecting games on the moon! We also touch upon some of the most relevant topics for football properties from an IP perspective such as counterfeit merchandise items, piracy, and broadcasting and what the future of IP may look like. World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel You can now buy your ticket for World Football Summit Europe, taking place on September 28-29 2022, in beautiful Sevilla (Spain). Also, feel free to join us for our first ever World Football Summit Africa, in Durban (South Africa) on November 16-17, 2022.