E55: Embracing Innovation - The Future of Club Brugge w/Thomas Rypens

Thomas Rypens, Direct-to-Consumer Director at Club Brugge, is our guest on the show this week. Club Brugge is one of those clubs that are looking for new ways to grow revenues through technological innovation, and today you are in for a true masterclass on the mindset that is needed to embrace innovation within a football property Thomas and I discussed: The countless initiatives they are testing and putting in place to improve the fan experience. Some examples include cashback initiatives, their decision to remove the ticketing offices at the stadium, becoming a cashless stadium and yes, we also discuss the role of AI. The process of going from data collection to insights to action plans. We close the conversation by talking about leadership, change management, and embracing innovation from every angle of the organization. This episode is full of frameworks and ideas, and my guess is that you can learn from it as much as I did while recording it! Remember that WFS Europe is just around the corner on September 20-21. Don't miss out on the opportunity to help shape the future of football! Visit www.worldfootballsummit.com to buy your ticket! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠weekly newsletter⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel