E6: Social media strategy & growing a personal brand by documenting the journey to becoming a pro football player

Our guest today is Soheil Var, an entrepreneur who has built a community of more than 500K online followers by documenting his journey toward becoming a professional football player on social media, with a particular focus on Tik Tok. His dream has taken him all over the world and it has also opened up several business opportunities for him; Soheil is not just "an influencer." Some of the topics we discuss include: Soheil’s journey so far, including the ups and downs, the "why" he does it, and the mentality with which he approaches it. Frameworks, advice, and tips on how to create content on social media, with a particular focus on Tik Tok. Lessons he learned from working with top-tier football properties like LaLiga, Real Madrid, or Espanyol. Soheil is actually a confirmed speaker for WFS Europe so expect to hear more from him on the live stage in Sevilla on September 28-29th And, make sure you follow him on social media to learn more about his journey! Tik Tok Instagram YouTube World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel You can now buy your ticket for World Football Summit Europe, taking place on September 28-29 2022, in beautiful Sevilla (Spain). Also, feel free to join us for our first ever World Football Summit Africa, in Durban (South Africa) on November 16-17, 2022.