E61: Scaling a business where sports content and entertainment meet w/ Post United

This week, you are invited to a masterclass on creating a digital sports publisher with Steve Calzada, Co-founder and Creative Director at Post United. Post United is the number 1 football digital publisher in Spain, and they are taking the concept of providing information and entertainment around football to another level. The business was founded in 2019 and since then, they have had spectacular levels of growth, even challenging the traditional sports media outlets in Spain. Steve and I talk about the sports content landscape, the value of involving creators in the business, competing in such a fierce industry, and more. This episode is brought to you by Juan Valdez, which is a 100% premium Colombian coffee brand. You can order it online at ⁠es.juanvaldez.com⁠ and they actually have a special discount for World Football Summit Podcast listeners. Enter the code WFSpodcast at checkout, which is applicable to their whole-bean coffee. And…they deliver to all markets in Europe! So give it a try and let me know what you think. Enjoy! World Football Summit: The football we want, and need. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel