E9: WFS Europe Special - The future of sports partnerships in web3

Last week, during WFS Europe, Sevilla became the capital of the global football industry for two days. This week we wanted to bring you a special episode, taken from an amazing panel out of the 50+ that were available at the event.  As technology evolves, the partnership model between brands and football clubs needs to keep pace, as it has evolved from "the brand" perspective, to the digital activation phase and the formation of communities in web 2, and we are now entering the era of web 3. To understand this landscape, three fantastic experts join Fabien Arneodo (from eShot Labs) to shed some light on where and how the space will evolve in the new era: Jorge de la Vega -  Commercial & Marketing Director at LaLiga Esteve Calzada - Chief Commercial Officer at City Football Group Hans Erik Tuijt - Consultant for Heineken This is a true masterclass for anybody in the industry as it provides a perspective from top-class clubs, brands, and sports properties. Enjoy! World Football Summit is where the football industry meets. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: Our website LinkedIn Twitter Instagram Facebook Our official YouTube channel You can now buy your ticket for World Football Summit Africa, in Durban (South Africa) on November 16-17, 2022.