027 - STOP Selling "SEO" - Do THIS Instead!

The WP SEO Show – Demystifying SEO for WordPress Websites - A podcast by SEOHive - Wednesdays

Categories:

Business

Main talking points include:In this episode, Pete and Jeff cover the following:The problem with selling SEO on its ownWhy broadening the scope beyond SEO is a good thingWhy SEO should be part of a larger growth strategyThe importance of having an initial discovery process / triage processBuilding recurring revenue Building long-term relationships with clients