WCP152 Cost of a new client

One of the best ways to start the new year strong is to finish this one strong as well. We want to make sure you're investing, rather than just spending time, money, and energy to get clients. When you are ready to get yourself a new assignment, do you factor in the prior investment you’ve already done to secure your existing clients? Or do you go out looking for a new client each time you need more work? As freelancers, we say we want anchor clients or regular retainers. But often we get caught up in the thrill of landing a new client, without reflecting on the actual amount of time, money, energy, focus, etc., required to secure that new relationship.  In today’s episode, we break down what it really looks like to pursue a sustainable strategy instead of relying on once-offs that eat up your finite resources. SHARE THE WRITING COACH PODCAST WITH OTHER WRITERS Subscribe and write a review of the Writing Coach Podcast on Apple Podcasts. Share your podcast takeaways and tag Rebecca on Instagram: @freelancewriterbootcamp  WORK WITH ME Apply for the January 2022 session of my small group coaching program: www.FreelanceWriterBootcamp.com Break into your dream publications and get paid well while covering stories that matter. Bootcamp alumni have used these proven pitching processes to break into the New York Times, the Guardian, Bustle, Fodor’s, Condé Nast Traveler, Al Jazeera, the BBC, and many more. We cover all the external skills to improve your pitch acceptance rate, and the internal mindset work to keep you from getting in your own way. Click here to get started: www.FreelanceWriterBootcamp.com More info and complete show notes: www.rebeccalweber.com/podcast152