64: Inclusive marketing: How to reach a more diverse audience with Holliday Phillips

  Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces.    All her work is in service of this question: “What will it take to build a wiser, kinder world?”   Three things guide all Holiday’s work - deep compassion for others, a strong belief in our personal power to change things and the commitment to be a great ancestor to my children and future generations.    In this episode Holiday & Kelly discuss how to reach a more diverse audience with inclusive marketing.   This episode covers: What diversity, inclusion & equity means in relation to business The 3 step approach yoga teachers can take to be more diverse & inclusive Why it’s about more than just diversity in your yoga classes How teachers in studios can bring awareness of inclusivity to studio owners up to  What not to do when it comes to diversity & inclusivity marketing How can yoga teachers ensure their offers attract diverse people Inclusive marketing tips Learn more about Holiday here Follow Holiday on Instagram   The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world.    There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.   Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:   https://www.facebook.com/groups/digitalyogaacademy/   Follow us on Instagram Subscribe to our Youtube channel Like us on Facebook Sign up to our mailing list