#449 Daytona Williams (Neptune Papers) | The print magazine that’s become the creative class’s ultimate object of desire.

Cet épisode est présenté par Squarespace.Vous voulez lancer votre marque, votre projet ou votre portfolio ? Squarespace est l’outil que j’aurais rêvé d’avoir à mes débuts : templates élégants, boutique en ligne intégrée, paiement sécurisé, gestion des stocks, emailing, optimisation SEO… tout en un, sans développeur et sans prise de tête. Essayez 14 jours. -10 % avec le code BOLD → squarespace.com/BOLD 📧 Abonnez vous à ma Newsletter ➡ Newsletter TheBoldWay ___________________________________ Thank you to Daytona Williams for joining us on TheBoldWay! Daytona is the founder of the independent magazine Neptune—a unique editorial project born during lockdown and now distributed in over 10 countries, with 90% of sales in the United States. Without a traditional education or initial network, he learned the trade by watching Ugly Betty and The September Issue—and did everything himself: layout, production, distribution, and strategy. He joins us to share how he turned a DIY project into a cult publication, supported by Hermès, sold in the world’s most beautiful concept stores, and now a true reference in the creative industries. He talks about his early struggles at Galeries Lafayette, launching Neptune with just €7,800 and 1,200 copies, his organic growth strategy… and what really makes a brand desirable today. An episode about vision, boldness, taste… and the magic of doing a lot with very little. Episode Timeline 02:30 – Daytona’s early journey: childhood, cultural influences, first jobs08:45 – Foundational experience at Galeries Lafayette Champs-Élysées15:20 – The birth of Neptune during lockdown25:45 – Editorial evolution and magazine production: format, paper, layout35:30 – Neptune’s business model: costs, distribution, self-funding45:15 – Growth in the U.S., distribution strategy, and customer relationships55:00 – Advertising, brand partnerships & events as a third revenue stream1:05:00 – Editorial vision: timelessness, visual identity, rejection of trends1:10:00 – The Neptune community: building a cohesive and aspirational world1:15:00 – Closing thoughts: future ambitions, gratitude, what Neptune stands for today Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.