IN DETAIL: more2 Founder & CEO Kevin McSpadden

On this episode of the 'In Detail' podcast Lauretta Roberts, Editor in chief of TheIndustry.fashion takes a deep dive into the world of Marketing Science with Kevin McSpadden, founder and CEO of More2. Kevin’s early career ambition was to be a policeman but having given up on that idea he has since made a career from investigating exactly which factors drive growth at retailers. Many retailers tuning in may be surprised to learn that they are measuring the wrong things (beware the tradi...