Stores: The Next Generation: Pimkie’s “customer obsessed” strategy

In the latest episode of Stores: The Next Generation podcast in partnership with Critizr, we speak to Patrick van der Linden, Chief Operating Officer and Chief Digital Officer of leading French young fashion retailer Pimkie, which operates nearly 700 stores across 28 countries. Patrick has been at the forefront of driving Pimkie’s “customer obsessed” strategy, which puts feedback from the customer as its centre. He explains how the company has had to balance the global lockdowns, which ...