Mattel Electronics?

TCW Podcast Episode 025 - Mattel Electronics? We go into the mysteries of Mattel's venture into the videogame industry.  We cover its inception and development into a very advanced system that was hampered by lack of big arcade titles.  Ultimately failing and nearly taking Mattel with it in the great video game crash the that worked  there people went on to spread their influenced throughout the video game industry.  Gendered Marketing: https://www.youtube.com/watch?v=3JDmb_f3E2c Matel LED Auto Race: https://www.youtube.com/watch?v=zIc3AFRlewY Matel LED Football: https://www.youtube.com/watch?v=D20xjUdNpkc Coleco's Head to Head Football: https://www.youtube.com/watch?v=lxbekLqCwIc Coleco Electronic Quarterback: https://www.youtube.com/watch?v=93u6POODKQY Intellivision Baseball Commercial: https://www.youtube.com/watch?v=cCgG7Y-XqEw Astrosmash: https://www.youtube.com/watch?v=cokygJeWomQ How the Betamax lost to VHS: https://www.youtube.com/watch?v=ddYZITaxlTQ New episodes on the 1st and 15th of every month! TCW Email: [email protected]  Twitter: @tcwpodcast Alex's Blog: http://videogamehistorian.wordpress.com Intro Music: Josh Woodward - Airplane Mode -  Music - "Airplane Mode" by Josh Woodward. Free download:http://joshwoodward.com/song/AirplaneMode  Outro Music: RolemMusic - Bacterial Love - http://freemusicarchive.org/music/Rolemusic/Pop_Singles_Compilation_2014/01_rolemusic_-_bacterial_love  Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/