The Evolving Definitions of Beauty and Luxury

Almost every retail category has been transformed by technology, social media, and the mainstreaming of progressive social attitudes. But for the luxury beauty industry, the change has been more long coming than for others and it’s been revolutionary. Up until the past few years, luxury beauty focused on the narrow idea that affluent white women were their one and only target market. Models were almost always thin, white, and young. However, the shift over the last decade has been remarkable. The very idea of beauty and luxury are being redefined by younger generations who’ve never even flipped through an edition of Vogue or bought a lipstick at Saks. Today we’re talking to BXP’s Linda Casey about branding luxury beauty in this brave new world. Hosted on Acast. See acast.com/privacy for more information.