The Highs and Lows of the Legal Cannabis Industry

As cannabis legalization sweeps through North America there’s been a corresponding race for brands entering the market in what has amounted to a gold rush turn green. And Organigram is one such brand, they’ve been in the market from the time that medical cannabis became legal in Canada in 2013 and they now offer a range of brands including that medical line Organigram, and recreational lines Edison, Edison Reserve, ANKR and Trailblazer.Ray Gracewood is the SVP of Marketing and Communications for Organigram and he’s going to tell us about the roller coaster ride at the front lines of the cannabis industry. Hosted on Acast. See acast.com/privacy for more information.