Why Should Consumers Share their Data with You?

Every retail brand on the planet is talking about consumer data and it’s being pitched as the magical key to personalization, which in turn promises greater loyalty and repeat purchases. Having Amazon prompt you to repurchase an item like toilet paper might seem innocuous and maybe even helpful. However, the line between personalized and downright creepy is one that brands need to pay closer attention to, especially as laws in Europe and Canada are beginning to protect consumer data. In this episode, we speak to Jeff Hirsch, founder and president of The Right Brain Studio, and professor at the University of Southern California. Instead of waiting for legislation, Jeff believes there are some really big reasons that brands should be thinking more critically about this issue right now. Hosted on Acast. See acast.com/privacy for more information.