Pixar to Play: Unlocking Brands and Storytelling in a Virtual Playground

Thinking Out Loud - A podcast by CTAM

In this episode, Colin Brady, Chief Creative Officer, AMGI studios, a visionary executive who has not only left his mark at Pixar, working on beloved classics like Toy Story and A Bug's Life, but has now ventured into the realm of gaming, bringing a groundbreaking new style of animation with him. We also explore the exciting frontier of using AI to craft personalized and immersive experiences, where technology becomes a tool to weave intricate and dynamic narratives tailored to each individual. Our conversation delves into strategic partnerships forming between brands and TV shows, unlocking new possibilities to extend and complement their narratives through gaming and other communal experiences. It's a fascinating exploration of how different forms of media can converge to create richer, more interconnected worlds.