215: The Psychology of Time

They say that time is money, but too many photographers take that far too literally, justifying their prices by pointing to how much time it requires (not to mention how much time it's taken them to learn their craft). I'm not saying time has no relationship with price, but the truth is that pricing art is much more complicated than - say - charging an hourly rate to clean someone's house or help them move. Today we're talking about the nuances of pricing psychology as it relates to...