EP 106: Helping Photographers and Clients Connect with Lachlan Shum

Connecting with the right photography clients can feel overwhelming: what do they want? Where are they hiding? What’s the right price point or message or strategy? One of the most important things you can do as a business owner is put yourself in the shoes of your clients, and today’s conversation with Lachlan Shum - founder of the Focal Marketplace - is going to help you do just that. Lachlan’s entire business idea came from his experience, not as a photographer, but as a client. He built a ...