278 Product Maturation is Product Management

Currently the EVP of Product at Zendesk, Shawna Wolverton was previously SVP of Product Management at Salesforce. On this episode of This Is Product Management, Shawna shares a veritable primer on how to succeed in product management — including her secrets for challenging assumptions about your customers and peddling “soft influence”. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!