92: What do watch boutiques and ADs do wrong, and right?

In this episode we discuss what watch boutiques and ADs get wrong, and what it looks like when they do it right, based on a question from @calico.calibers. And @watchmedicine asks us what high horology watches we are currently after? If you have a question you'd like us to answer you can DM us at ⁠@thiswatchlife⁠ or email us at [email protected].