Nike's Success with Online Sales | Valuing White Space vs. Realized Ambition

A discussion of: (1) Nike's surprising success with online sales: the durability of the direct-to-consumer opportunity, and what sets apart brands like Nike and Adidas from rival brands as well as top beverage brands; and (2) valuing white space vs. realized ambition: how the market disproportionately rewards earlier-stage companies; the way TAMs collide and growth gets harder as companies scale; illustrated by Dropbox vs. Slack