EP241: Growing an Omnichannel Business with Carbon and Hyde

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Oren founded the high-end fine jewelry brand with her sister Yarden. their collections have decorated several high-end boutiques and retailers, and their pieces are loved by fashionistas and celebrities alike. In the beginning, the sisters only planned to sell direct-to-consumer online. It was going okay, but getting new customers to buy jewelry online at su...