EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau
Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands - A podcast by Tracy Matthews - Tuesdays
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Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise. She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing. During a 2-hour virtual trunk show hosted on Facebook live, she managed to sell over $30,000 worth of jewelry. Yes, you read that right! So how...
