Finding Export Solutions For Global Issues with Lesley Batchelor OBE

Lesley Batchelor OBE is the CEO of Exportbootcamps.com an ICC and ILM accredited training company with a real difference. Using years of experience teaching and training business owners and managers to trade competently internationally the Boot Camp approach guarantees engagement and results. She also acts as a board advisor to Smart & Savvy Women Ltd and Director of Open Borders Direct. With invaluable expertise in intellectual property, global licensing and marketing, Lesley was awarded CBI Real Business First Woman in Business Services and CEO of the year by Trade Association Congress in 2015. She is a champion of UK exporters, with a powerful track record in enhancing the international performance of hundreds of businesses. Known as a force of nature within the industry she has changed many businesses’ fortunes in terms of exporting and helped to promote the need to professionalise the approach we take to trading globally. Lesley is often sought out for comment on Brexit and international trade issues writing thought leadership pieces for many journals, TV and radio stations. KEY TAKEAWAYS Information is always power. Exporting can be done easily if you know the export market well and ask the right questions. It needs a structure and a plan. With a structure, a lot of things can de-risk the journey to a new market. The point is here to consider the cultural impact of promotion and positioning your product correctly. BEST MOMENTS “If you want to thrive in the market, information is king. So, the more you know, the better things work, and honestly, I think it is really important to try to make sure, to understand how to operate in that new market, how you can stand your money, where you can promote things. I really think we need to stop working with sort of government provision and private sector provision. Start bringing them together.” “Exporting is easy but only when you really know how to get on and ask the right questions.”   “SMEs also have got to realise understanding how important is to understand the market they are operating in and as we both know the cultural impact of the promotion and the packaging and the pricing and positioning your product correctly. That really takes on the next big issue which is all about market intelligence and market research.” “Market intelligence is a company focused while market research is about you know what’s going on in that market, what customer preferences are.” “One thing that I’ve seen a lot of mistakes around is pricing and overpromising.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Lesley Batchelor OBE is the CEO of Exportbootcamps.com an ICC and ILM accredited training company with a real difference. She is a champion of UK exporters, with a powerful track record in enhancing the international performance of hundreds of businesses. CONTACT METHOD www.exportbootcamps.com  https://www.exportbootcamps.com/blog/ https://www.linkedin.com/company/exportbootcamps/?viewAsMember=true https://www.linkedin.com/in/lesley-batchelor-obe-a898a14/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR