Generating More Traffic Using SEO with Farzad Rashidi

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12 million active users and pass 2M monthly organic traffic. KEY TAKEAWAYS Having a good SEO strategy will help you rank higher on search engines like Google and Bing. The key is optimizing your content for keywords, which makes it easier to be seen by potential customers when they are searching online; prioritizing these words in the title/headline of each page as well as throughout all written material including images helps with this tremendously. BEST MOMENTS “I think there is a very small subset of businesses that SEO would play a major role in their customer acquisition journey and the way you can figure that out is quite simple…any business needs to look back at how their customers go through that buyer journey to find a solution like theirs.” “SEO, in general, is normally broken down into two parts. One part is what we call on-page SEO the other part is off-page SEO. On-page SEO is building the foundation of the website and the off-page SEO is promotion and link building that is sort of where money comes into play. You mentioned about the keywords. That’s under on-page thing.” “Basically, these tools give you some metrics for each one of the keywords and the three ones we are gonna use, so ideally you wanna start prioritizing keywords that get the highest amount of volume possible with the lowest metric competition with the highest metric of commercial intent.” “The type of content is determined by the user intent. How can you figure out user intent? Just Google the keyword. That’s it. Very simple because Google is telling you “Hey, here is what people are searching for.” “I highly recommend not jumping straight to globalisation unless you have established in the market you are at. That’s something that a lot of people misunderstand…Guess out your market first. Understand exactly what countries are coming through to you and what the page conversions are.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/sılaerol Website: https://ttcwetranslate.com/ ABOUT THE GUEST Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. CONTACT METHOD respona.com respona.com/blog https://www.linkedin.com/in/farzadrashidi/ https://www.visme.co/marketing-strategy/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR