Guiding Businesses into Global Success with Brian Coultrip

Brian Coultrip is CEO of Shirlaws, The Shirlaws community of business professionals encompasses coaches and consultants, CEOs and senior teams as well as HR and L&D professionals across all sectors. With their world-class IP, training and global community of experts help to overcome the source issues that affect most businesses and create an environment in which businesses, and the people who work in them, can flourish. It was in his early 20’s that he fell into Recruitment and through the next 25 years he built teams, businesses, relationships, and much more. He exited two of his own and was in the final stage in a couple of others. He was always hungry for more. He took a break from the norm of Recruitment and meandered into the world of Intellectual property (namely business growth methodologies) and has already achieved great things, he’s going to go further too! KEY TAKEAWAYS The best way to grow your business globally is by understanding cultural differences and how those play out in different countries. For example, some cultures want quick sales while others may be more interested in getting to know your company before making any commitments or buying anything at all; there are no one-size fits all approach when it comes down to doing what works well with each culture. Next, it’s worth considering the price - each country's economy varies so there will undoubtedly be different costs. However, in the end, you will have great global opportunities considering these cultural differences. BEST MOMENTS “So I think my first barrier is always understanding the culture and the ways perceived to be the right way to do business. Right. So do we wine and dine then sell or do we just drop a proposal then we wine that we dine and do we sell afterwards? Do we wait to be invited to sell this? So that for me is the cultural part and then it comes down to research of the local markets. To try and find good resellers or distributors. I've always found that incredibly difficult.” “Very simply, you couldn't build a process that works in the UK and expect to leave the UK on a plane and land and start deploying that same process. “ “It's important that everybody becomes unified by a simple product by a simple logo by a simple brand. I'm aware, Russia has just got a version of McDonald's but I suspect it will never outlive McDonald's, their global brand. So yes, it's really important to us that the words Powered by Shirlaws and Compass on every street corner.” “Why not have a foot in both camps? Why not have a small exposure school entity? And if that's a franchise market, if that's a reseller or distributor relationship go look, go ask the questions, go hunting around and listen. If nothing else, you will meet some great people and you've just given yourself some brand exposure, whether you touchdown in that particular territory or not.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Brian Coultrip is CEO of Shirlaws, The Shirlaws community of business professionals encompasses coaches and consultants, CEOs and senior teams as well as HR and L&D professionals across all sectors. CONTACT METHOD https://www.linkedin.com/in/briancoultrip/ https://twitter.com/BriCoultrip www.poweredbyshirlaws.com www.shirlawscompass.com VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR