International Expansion with Ramsey Pryor

Ramsey Pryor is the founding partner at Port of Entry Partners, a global expansion consultancy. He's a founding member of the International Mastermind operator network and he hosts the International Expansion podcast. Prior to starting Port of Entry, Ramsey led International Expansion and Sales at Branch Metrics for 5 years, building the company's international presence and revenue in London, Berlin, Brazil, Bangalore, Singapore, Seoul, Tokyo, Beijing, and Sydney. The branch is currently the third Fastest-Growing Company in North America on Deloitte's 2020 Technology Fast 500 list. Prior to Branch, Ramsey has held various leadership roles in Product Management, Marketing, and Business Development at companies including IBM, Outblaze, and Register.com. He started his career as a consultant at Accenture and holds an MBA from IESE Business School in Barcelona and a BA in Economics from Northwestern University. KEY TAKEAWAYS Markets are a very important part when it comes to global business. As we all know, one single market isn't enough for the potential that many companies have; instead, they become international from day 1 and there's no need in forgetting about submarkets either! Submarket planning needs different considerations than just focusing on your main markets or even more specifically what you're doing with them - because each country/region will want something slightly different depending upon where people live, e.g. ease of access vs quality. While researching a market, there are three best sources of information: peer companies, investors, and contractors/ambassadors in that market. BEST MOMENTS “The common mistakes that I see people making these days and having lived in had this be my job is really about planning and staying ahead of it instead of kind of going opportunistically or being in a little bit behind where you need to be. I see with the companies that I work with today a lot of times you can expand internationally without really intending to if you have a mobile app or business in that category. You can literally just click a button when you publish your app and be present in hundreds of countries.” “Most of the companies that I talk to are based in the US or found in the US and I think that even with such a large domestic market, the expectation is that if you’re going to have aspirations to be a unicorn, you are not going to do that in one single market or just in the Americas. You need to be in Asia, you need to be in Europe and Latin America, and other regions in order to really maximize your global potential.” “In terms of international expansion, I see that companies going internationally sooner. I see a lot more companies being remote-first because we all had to be but I see a lot of companies being open to staying that way and organizing themselves much more in the decentralized manner and also talent is a lot harder to come by and I see companies opening their minds to hiring talent wherever they can find it. They are not so focused on finding people may be around where their offices located or living in the country.” “The very best source of information out there, my experience, is finding your peer, at a company that similar to yours has already gone into that market.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Ramsey Pryor is the founding partner at Port of Entry Partners, a global expansion consultancy. He's a founding member of the International Mastermind operator network and he hosts the International Expansion podcast. CONTACT METHOD www.portofentrypartners.com https://anchor.fm/ramsey-pryor VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR