Internationalising Online Business with Ann-Maree Morrison

Ann-Maree Morrison is Co-Chair of the UK W20 Delegation on gender equality. She is a Chartered Accountant with Management Consulting, Audit, Insolvency, Investigations, and Project Management experience with Price Waterhouse Coopers and Grant Thornton and start-up industry experience with Kodak and Disney Stores. She has international business experience. Ann-Maree is the founder of https://www.Labels4Kids.com, an eCommerce business of 18 years, and an eCommerce online consultant. She has advised the UK and Scottish Governments on MSMEs, women in business, and eCommerce. Ann-Maree was a contributor to the official report by the UK EU Ecommerce Task Force in 2012 for the UK Government and has completed the first-ever UK Advanced Ecommerce Managers Growth Programme in 2020. She has much experience with the ups and downs of trying to internationalise a personalised product online. KEY TAKEAWAYS The Internet itself is a global business and you need to make sure that your product or service is in this business. There are many steps in internationalising your online business, including choosing the right e-commerce channel where it will be displayed as well as knowing which translation and localisation company can be the best solution partner for your needs. BEST MOMENTS “I think localization is the key, having a translation company that can actually know about localization and search engine optimization because it translates till the cows come home, but if it's not going to write them, it's not going to write on Google or anything else for being nowhere but then you're not going to get very far and it could cost you a lot of money as well.” “If you're a reseller like a merchant, obviously, that's going to be slightly different. Because you need more automation you can go to market much quicker or going on something like an Etsy if you're into crafting things for Amazon or an eBay depending what you're selling. And you can still you know, you need more automation but you can, you can still do okay, it can get to market faster and it can grow faster, probably. But then you also lose a percentage, obviously, to up you know, 15 to 20% or roughly 15% For most of them...if you're a brand maybe though, so you basically it's your product that you make that no one can replicate, and you have the rights to it and so on then you have less skews for product codes. So you have higher profits as well because nobody can replicate your product, you'll make bigger margins and you may be able to get a quicker excellent longer term. I would say that you'd be probably better to have your own site.” “I think there is no right or wrong of which is exactly the best but it does depend a bit on your turnover level. You wouldn't want to go for something like Magento e-commerce is maybe not the right platform. If you're really small like under 300,000-pound turnover perhaps then you would maybe look at like a Shopify or something initially and then you can move on to something like Magento.” “Take advantage of your current audience would be the biggest tip that people forget completely and getting you know, sharing friends or friends get give them incentive to share your travel.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Ann-Maree Morrison is the founder of Labels4Kids and Co-Chair of the UK W20 Delegation on gender equality. She is a Chartered Accountant with Management Consulting, Audit, Insolvency, Investigations, and Project Management experience with Price Waterhouse Coopers and Grant Thornton and start-up industry experience with Kodak and Disney Stores. CONTACT METHOD https://www.labels4kids.com https://www.labels4kids.com/blog/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Om Podcasten

Thrive in Global Markets is a unique podcast for entrepreneurs, managing directors, and executives who are frustrated with their growth in their home market and want to expand internationally. The podcast is intended to share practical tips, delve deep into the personal experience of successful entrepreneurs, and discuss what makes international communications successful and impactful. Hear from the experts, ask questions, and brainstorm ideas to move your business forward into new markets by selling internationally. Innovative and energising, Thrive in Global Markets is your gateway to global business.