Mental Well-Being for Anyone Anywhere with Pilar Cardenas

Pilar Cardenas is Chief Growth Officer at Meditopia. With extensive experience in launching, developing, and successfully scaling Direct-to-Consumer (D2C) and Subscription brands, Pilar has worked with top international brands including Adidas, Savage X Fenty, and Fabletics (part of the American fashion group TechStyleOS) for over a decade. A strong believer and advocate of the importance of mental health at work, Pilar has successfully been able to combine her personal focus on health with her expertise, by working on building scalable and cash-sustainable business strategies for firms linked to health.   As part of Meditopia’s Executive Team, Pilar is responsible for driving global growth by leading user acquisition, retention, and brand teams, and by helping shape the firm’s strategy and growth vision, including full global B2C and P&L responsibilities. Pilar loves nature and tries to spend as much time as possible in the outdoors, hiking or walking along the coastline. She is also an avid yogi, with an RYT teacher training certificate, Pilar practices Hatha Yoga almost daily. Meditopia gives a free one-month premium membership for only our audience. You can reach it at https://meditopia.com/promo/1m-thrive KEY TAKEAWAYS Mental health is an issue that affects people around the world, and their views on it vary. Each culture has its own way to deal with mental illness so changing mental well-being content for each individual group would be necessary in order not only to recognize but also to address these issues properly. It can be said that no matter what the subject is, localising the content is the key to global success. BEST MOMENTS “We believe that mental health is a need is not a trend. It's not something that is just happening now. It's something that has happened always that now we are more vocal than ever on that and that it happens to anyone sitting in any country, anywhere.” “I think that's the keynote on remote is not only about having a colleague and talking about work, it's about going beyond and just making these connections that you just feel part of it naturally.” “Growth is, of course, the reaching to as many people or as many companies so they can offer our services to employees as possible, as well as also generating like let's say also the business for the company to make it sustainable long term.” “We continuously create content on sleep, anxiety, stress, and these ones we do on an intimate level, but then our local partners will always keep the local touch. So we have these two things because as you said, being a global company and having tools to provide content to our users could be extremely complex if we will only do it by market. We have global topics and then detail injections of content that will be relevant.” “When you feel this deep connection with what the company you're working for thus it's just so easy to wake up in the morning. And just start your date. And the team also like it's not only about the brand, but the team like we have so much time.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Pilar Cardenas is Chief Growth Officer at Meditopia and is responsible for driving global growth by leading user acquisition, retention, and brand teams, and by helping shape the firm’s strategy and growth vision, including full global B2C and P&L responsibilities. CONTACT METHOD https://meditopia.com/  https://blog.meditopia.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR