Shifting Paradigms with Matti Hemmi

Thrive in Global Markets - A podcast by Levent Yildizgoren

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Matti Hemmi is the Chief Paradigm Shifter and founding partner of inKNOWation, a consulting firm specialising in delivering coaching, consulting, and mentoring to pioneering CEOs and their teams, with offices in Madrid and London. He is the author of three books published in Spanish (“Towards A New Paradigm”, “The Alchemy Of Creativity” and “Do You Dare To Dream?”), the latter is based on his viral video under the same name, with more than 22 million views on YouTube in its Spanish version. Over the last 15 years, they have worked with 11 of Spain's top 35 companies and numerous multinationals across Europe like Alphabet, Axel Springer, Beiersdorf, Bovis Lend Lease, Carrefour, GSK, Holcim, Johnson & Johnson, Kellogg’s, Mercedes-Benz, Mundipharma, Nokia, Roche, Sage, Sandoz, Valeo, Viacom, Vodafone, Warner, and Wolters Kluwer. KEY TAKEAWAYS What is our attitude? The way we look at things will define how successful and contented we are with your relationships. If we look at everything from the perspective of “I am okay, you’re okay” then our attitude will dictate how we see others and how they perceive us. When someone has an issue in their life and they are able to think this way it makes them more likely to find solutions because instead of focusing on what's wrong with them or why something happened; all that matters is finding ways for things "to be fixed. That's the only attitude out of four that really helps you produce the best result. BEST MOMENTS “As I started to realize were our success, late in business very often came to a point where a success was the consequence of having challenged the paradigm of the customer. So teaching them how to shift the way they were thinking.” “If you're feeling an emotion, you know, like an unpleasant emotion is not a problem, it only means that you are vibrating as we call it in a lower level of consciousness. That means when we perceive something is we call it negative, or in fact, is unpleasant. It only means our reading only half of the information that that reality is providing us. There's a principle we have in our frame of reference, which is called practice. And there are these eight different letters, each one is a principle. The second principle is called reality or for reality.” “Normally, we talk about positive and negative attitude. It's not a bad approach. But it I would say is a little bit simplistic, because it's, it doesn't give you enough details about what we're talking about. The model that we use is based on transactional analysis back from the 1960s for America. And he used to talk about the existential position. So how do we stand in life? And how do we see ourselves and how do we see the world and he came up with this model where there are four possibilities for attitude. And the most interesting one, and what we call the protagonist attitude is I'm okay, you're okay, which is I accept myself, I accept you unconditionally, even though I don't need to share what you think feel, or do. And this is really a very interesting concept.” ABOUT THE HOST Sıla Erol started her journey at TTC wetranslate Ltd as a Project Coordinator and has been continuing as a Key Account Manager after graduating from Translation and Interpreting Department at Ege University in Izmir/Turkey. CONTACT METHOD https://www.linkedin.com/in/sılaerol https://ttcwetranslate.com/ ABOUT THE GUEST Matti Hemmi is the Chief Paradigm Shifter and founding partner of inKNOWation. He is the author of three books published in Spanish. CONTACT METHOD https://www.linkedin.com/in/mattihemmi/ https://www.instagram.com/MattiHemmi/ https://www.facebook.com/HemmiMatti/ https://www.youtube.com/user/inKNOWation/ https://twitter.com/matti_hemmi VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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