Taking the Afternoon Tea from Local to Global with Jane Malyon

Thrive in Global Markets - A podcast by Levent Yildizgoren

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Jane Malyon is the founder of The English Cream Tea Company and business/life coach. They deliver fresh, deluxe hampers of afternoon tea all over the mainland UK. They now also have their own range of luxury jams, teas and gifts and supply the public and corporate markets. They also have an event Tea Room in White Roding, Essex (The Secret Sconery) which opens for special events (eg Mothering Sunday….The Queen's Platinum Jubilee) and the public can pre-book for these lavish teatime treats!. Jane's journey has included gaining a Guinness World Record for Essex for the largest English Cream Tea party in one location.  She's given a TEDx talk called How Afternoon Tea Could Save The World (of course it could, she says!)...and written an Amazon best-selling book: "Scone or Scon(e) - the essential guide to British Afternoon Tea". She is a speaker too for social or corporate events and when not involved in these activities, she spends as much time as possible with their grown sons. KEY TAKEAWAYS We mostly think that culture-specific traditions belong only to that country and culture. However, some cultural traditions can be global like afternoon tea for example around the world. They might have different names but they all share a common concept: Drinking your tea with your loved ones and eating great things. This means that not only products or services but also some concepts can be global. If you can apply these concepts correctly in each specific country’s culture, you can be accessible to international clients. BEST MOMENTS “I mostly try to think that even the bad days are what running a business includes you are never going to get from, you know, not to 70 in your life, particularly in your business life without running into hurdles.” “Brexit has changed things for that. We are still exporting certain items. But food has become difficult for that. It's actually easier for us to export to America. We still don't send the fresh cream, and that would be a challenge but we've got something called FDA status.” “It's good for me to realize that wait, we are in a global workplace now. So I shouldn't make assumptions that everybody knows what you know, minced meat is or clotted cream or whatever. So it's learning for me as well.” “I think I would advise someone else to be more focused, which country do the research has somebody at the other end ready to receive the goods and do the distribution and if especially if it's perishable goods because you've got hurdles with the lorries, queuing and all things so forewarned is forearmed.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Jane Malyon is the founder of The English Cream Tea Company, business/life coach, Guinness World Record holder, TEDx speaker, and author of “Scone or Scon(e) - the essential guide to British Afternoon Tea." CONTACT METHOD Website: https://www.englishcreamtea.com Facebook:   https://www.facebook.com/englishcreamtea Instagram:  https://www.instagram.com/englishcreamtea Pinterest: https://www.pinterest.co.uk/englishcreamtea Twitter: https://twitter.com/englishcreamtea  LinkedIn: https://www.linkedin.com/in/jane-malyon-englishcreamtea/ TikTok: https://www.tiktok.com/@afternoonteajane Youtube : https://bit.ly/3NTjSAE  VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

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