Truly Global Business with Anna Schlegel

Anna N. Schlegel is VP of Product, International Markets, and Globalization at Procore Technologies. She is a native of Olot, Catalunya, who has resided in the US for the past 30 years. Anna started as a globalization agency owner who quickly passed onto the world of High-Tech in Silicon Valley, California. Anna has led a variety of teams managing enterprise digital transformation, global engineering, localization, product lifecycle, market strategy, and information engineering at companies like Cisco, Xerox, VeriSign, VMware, or NetApp.  Anna is a linguist at heart, having graduated from the University of Barcelona and Humbolt Universitaet in Berlin with Philology studies for English and German. She is the co-founder of Women in Localization, a non-profit based on 30 worldwide sites with 7000 global members. Anna is the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. Anna has been recognized as Most Impactful Woman in Technology in December 2020 by Analytics insight. You can read more about her trajectory at www.trulyglobalbusiness.com KEY TAKEAWAYS Enterprise globalization is an intricate system that requires careful orchestration with all aspects from marketing and compliance to user interfaces. In order for companies, in general, to have a chance at success they need someone who can understand how different cultures work - this person should be known as "Chief Globalization Officer" and their job would entail fostering understanding across the organization by designing different market approaches and apply it in all aspects mentioned above. BEST MOMENTS “Going global is an art. It's a full orchestration of the company that is not just for one department. When you go global, you don't only prepare the product that you have to prepare the marketing, the support, professional services, all the legal aspects, the compliance, and the global infrastructure is another one of our teams. You have to prepare all the documentation, the user interfaces, some sales, right? We need to be trained on the products that we're going to take globally.” “They totally get it they get the consumer perspective but many, many times high tech companies are more focused on the functionality of the product. And they think that you know, adding a language is a feature or that internationalizing is just something that you do one time and so that's why we need very strong heads of globalization to methodically globalize the company fully and into the language of the customer.” “We started thinking of creating a group of women in the north of California so that we will get to know each other and it very quickly grew up like rapid-fire, right, because our mission was to get to know other women to promote women in the world of globalization, to train ourselves to network and to also help the profession because we have patents and trade secrets and so so much experience that we want to share.” “There's a lack of understanding of what it takes and many folks think that, you know, marketing needs to be localized, or that engineering needs to be internationalized. But the biggest mistake I think, is the customer empathy.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Anna N. Schlegel is VP of Product, International Markets, and Globalization at Procore Technologies, the co-founder of Women in Localization, and the author of "Truly Global '', awarded as the best book on international markets by Book Authority for the past 3 years. CONTACT METHOD www.trulyglobalbusiness.com Twitter/Instagram : @annapapallona VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Om Podcasten

Thrive in Global Markets is a unique podcast for entrepreneurs, managing directors, and executives who are frustrated with their growth in their home market and want to expand internationally. The podcast is intended to share practical tips, delve deep into the personal experience of successful entrepreneurs, and discuss what makes international communications successful and impactful. Hear from the experts, ask questions, and brainstorm ideas to move your business forward into new markets by selling internationally. Innovative and energising, Thrive in Global Markets is your gateway to global business.