Ep 21 Event Marketing and Integrating Events with Salesforce, with Teri Smart

In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks. Forefront is an experiential and entertainment agency designing events that build connections between brands and their audiences. Teri shares how Forefront Networks utilizes the CRM platform Salesforce as a key part of their strategy to maximize the success and profitability of events. She discusses the different ways organizations can utilize events for various goals and audiences. She emphasizes the importance of having thorough research and data backing your sponsorship valuations. As well as diving into event marketing, visual direction and creative design, ticket pricing, programming, promotions and gaining traction in the media. As well as assessing the financial sustainability of your event.