Unlocking the Power of Data Analytics with Founder of Molzana, Matt Nixon #25

Whether or not they’re aware of it, businesses of all sizes are gathering a wealth of data with which they can make invaluable observations. Joining us on Tied Together this week to discuss how organisations are maximising this data to their benefit is Matt Nixon, Founder of data & analytics consultancy Molzana, who recently became the latest, exciting addition to the Cohaesus Group!We dive into the origin of Matt’s expertise in data analysis, the channel agnostic approach that allows Molzana to work effectively in diverse sectors, and how they make such an influential impact through the insights they provide.This episode of Tied Together covers:The source of Matt’s keen focus on data analyticsHandling the breadth of clients’ challenges and their unique tech stacksThe differences between trusting gut instinct and following the dataHow Molzana bridges the gap between creative marketers and data analytics professionalsStaying flexible and channel agnostic to work with clients in varied industriesLinks and references: https://bit.ly/34pAO0L