Marketing a Genre-Bending Feature a case study on SPRING

Part three of our Horizontal Case Study of the 2014 Festival selection Spring examines the unique strategy the filmmakers employed when marketing their outside-the-box concept film — a supernatural twist on Before Sunrise. This case study takes one independent film property from last year’s Official Selection and analyzes that film’s creative, financing, marketing and distribution. Sessions in this case study series include Managing the Directorial Collaboration (Justin Benson and Aaron Moorhead), Structuring the Co Production with Italy (Luca Legnani), A New Niche Of Genre-bending Film (Nate Bolotin, Raffaella Del Vecchio), and The Mixed Distribution Model (Tim League, Janet Brown).