Authentic Branding with Tessa White

“Being fake doesn’t cut it.”   Attributes that make a job candidate stand out (6:01) The power of networking to enhance your brand (9:50) What Tessa has learned about sharing her message online from being active on TikTok (14:33) How to get clear on what your core message is (17:07) Things that can limit your brand’s potential (21:30) How to navigate high-stakes conversations (24:01) How to own your worth (26:35) Links mentioned in this episode:   Big Magic by Elizabeth Gilbert And There Was Light   Follow Tessa: Website Instagram Facebook TikTok