Time Out editors on reaching audiences in and out

The challenge for industry during Covid is connecting with our audiences: understanding what they are doing, and how they are feeling. With Melbourne in lockdown and Sydney looking on uneasily, Mike interviews Time In Melbourne editor Rebecca Russo and Time Out Sydney editor Maxim Boon – on the tussle between staying in and going out; the differences in audience behaviour during Melbourne’s two lockdowns; and what future trends may be.