Martti Vannas: The magic of memory

Martti Vannas is a Finnish magician with more than 20 years of experience in corporate entertainment. Medical doctor by profession, Martti also does memory training, performs as MC (master of ceremonies), and coaches public speakers. Multifaceted and all-terrain, he spends most of his time between Europe and Dubai. The magic of memory Memory training teaches how to better use your memory to remember names, numbers, ToDo lists, everything. No theory, it’s all about practise. Martti has learned the techniques and proved their usefulness. If you remember things better, your have more confidence. As a magician, memory helps Martti by remembering what he specifically did in his previous performances, and how. The memory will create a bank of past experiences, which will help you to react and adapt to new situations. Memory is a skill and everybody can learn to have better memory. How memory helps speakers You can deliver a speech without notes, relying on the key points of the speech. No slides needed either. You can memorize a speech that is several hours long. You can link parts of the speech (tags) with parts of your body. For instance, you attach one image of “beach” to your toes, “sand” your ankles, “a car” to your knees, until you reach the top of your head–“a watch”–which means it’s time to stop. What speakers can learn from magicians Connection with the audience and selling yourself as a persona to the audience are things that magicians are very good at. The main principle is: Be yourself. It’s better being authentic but boring than artificial and funny. People will smell that you’re not genuine, and you will lose the connection. Favorite quotation “Look at what the majority is doing, and do the exact opposite.” – Earl Nightingale Recommended books No B.S. Sales Success by Dan S. Kennedy Make ‘Em Laugh & Take Their Money by Dan S. Kennedy Routine to Shine Talk to one stranger per day. No empty small talk, but a compliment or say what you’re doing, few exchanges of thoughts with the other person. Links Martti Vannas website   P.S. If you liked this episode, you might enjoy subscribing to our