667: Are You a Builder or an Optimizer in Sales With Justin Welsh, JW Strategic Advisory [K-Cup DoubleShot]

Justin Welsh is the founder of JW Strategic Advisory, offering SaaS consulting to new SaaS startups like Klara, and Optimize.Health, which have each pulled in $15 million a year. SaaS stands for software as a service or a cloud-based service which is accessed from an application and paid for through a subscription.