848: What It Means to Do Category Design in Marketing With Christopher Lochhead, Category Pirates [Main T4C Episode]

Time4Coffee Podcast - A podcast by Andrea Koppel

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Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018).