Don’t Fence Me In

Chris Seminatore is the Managing Partner at GetGeofencing, a company that specializes in geofence marketing solutions, providing businesses with targeted location-based advertising strategies. With a background in military intelligence and data analytics, he applies cutting-edge technology to help businesses target high-intent customers with precision. Chris is passionate about leveraging AI-driven marketing solutions to optimize ad campaigns and improve audience engagement. As a leader in the field, he educates businesses on innovative ways to reach consumers beyond traditional advertising channels. Jim Hale is the Director of Marketing and Business Development at GetGeofencing, where he assists clients in creating targeted digital campaigns that drive foot traffic and increase brand awareness. His expertise lies in crafting innovative marketing plans tailored to each business's unique needs, ensuring effective engagement with potential customers in specific geographic areas. Through his work at GetGeofencing, Jim helps companies harness the power of location-based advertising to achieve their marketing goals and grow their customer base. In this episode… Many businesses struggle to break through the noise of digital advertising. With rising costs on major platforms and consumers tuning out traditional methods, how can marketers reach their ideal audience in a more direct and effective way? Digital marketing expert and location-based advertising specialists Jim Hale and Chris Seminatore offer a powerful solution: geofencing. They explain how businesses can use geofencing to target high-intent customers based on their real-world movements. Jim and Chris also emphasize strategies like event geofencing to reach attendees at live gatherings, addressable geofencing to enhance direct mail campaigns, and search targeting to serve ads based on user behavior. By leveraging these advanced techniques, businesses can increase brand awareness, drive engagement, and track conversions with pinpoint accuracy. In this episode of the Timeless Marketing Podcast, Brian Kurtz features Chris Seminatore, Managing Partner at GetGeofencing, and Jim Hale, Director of Marketing And Business Development at GetGeofencing, to discuss how marketers can harness location-based targeting to improve ad performance. Chris shares insights on the power of event-based marketing, Jim discusses the role of AI in audience tracking, and both dive into how geofencing works outside of traditional search and social media channels.