B.J. Thurlby talks Northwest cherry season

Episode 1 of the Tip of the Iceberg podcast, brought to you by The Packer and PMG, features an interview with B.J. Thurlby, president of Northwest Cherries. Thurlby provides a detailed update on the Northwest cherry crop getting ready to hit stores. He discusses volume expectations, fruit size and how weather through the growing period has contributed to both, including how it will influence where the bulk of the cherries will be this season. He addresses the retail demand for the fruit both in the U.S. and export markets, including China, South Korea, Taiwan and Vietnam. Thurlby also details some of the safety measures being put in place by growers to protect their harvesting crews from COVID-19, and he talks expectations for labor availability this season. We call this podcast "Tip of the Iceberg" because these conversations are just a taste of the vast produce industry coverage from The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.