FreshDirect's Scott Crawford talks online grocery experience, merchandising

Episode 33 of Tip of the Iceberg Podcast features an interview with Scott Crawford, chief merchandising officer for online grocery retailer FreshDirect. Crawford discusses the pre-pandemic and the current demand to buy fresh food online, and he discusses some of the ways FreshDirect has worked over the years to make the e-commerce experience a strong one for customers. Crawford, whose background includes nearly a decade at Whole Foods Market, also discusses merchandising fresh food in the online space.  In case you're new to Tip of the Iceberg, its name serves as a reminder for listeners that these discussions are just a taste of the vast produce industry coverage and analysis provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.