Liset Garcia of Sweet Girl Farms

Episode 61 of the Tip of the Iceberg Podcast takes a turn toward a road less traveled and features a small farmer with a big digital presence: Liset Garcia of Sweet Girl Farms in Reedley, Calif., where the family has a fruit, vegetable and flower farm with a farmstand open year-round, with online ordering available with in-person pickup. See omnystudio.com/listener for privacy information.

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Tip of the Iceberg features conversations between members of the fresh produce industry and the editors of trade publications The Packer and PMG. Topics will include current events and provide insight into the opportunities and challenges for different segments of the industry today, including growers, marketers, wholesalers, foodservice operators, retailers and more.