Robinson Fresh's Michael Castagnetto talks new consumer brand

Episode 32 of Tip of the Iceberg Podcast features an interview between Ashley Nickle, retail editor of The Packer, and Michael Castagnetto, president of Eden Prairie, Minn.-based Robinson Fresh, about the company's launch of its first-ever consumer brand. Castagnetto talks about the decision to debut a consumer brand, the benefits the company expects this will bring for Robinson Fresh and its customers, the process of creating the elements of the brand, and and more. In case you're new to Tip of the Iceberg, its name serves as a reminder for listeners that these discussions are just a taste of the vast produce industry coverage and analysis provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.