Schnucks produce VP Mike Tipton talks new EatWell store format

Episode 10 of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features an interview with Mike Tipton, vice president of produce for St. Louis-based Schnuck Markets, about the company's new EatWell store format. In this conversation with Ashley Nickle, editor of PMG and retail editor of The Packer, Tipton discusses Schnucks' vision for this new format, how the assortment and ad differs from the traditional Schnucks store to EatWell, what changes the company made in remodeling the location from its former identity as a Lucky's Market, and more. In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.