The Packer's editors compare notes on United Fresh Live!

Episode 4 of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features a discussion between editor-in-chief Tom Karst, retail editor Ashley Nickle and Northeast editor Amy Sowder about the industry's first virtual trade show. They review all aspects of United Fresh Live!, including what worked well to what didn't work as well, what they heard from exhibitors, their own experiences with the platform, and what pieces of it might be worked into the "new normal" even as in-person trade shows eventually resume. The team shares examples of exhibitors who got creative in attracting attendees to their virtual booths and discusses the remarkable convention of produce industry leaders not only from United Fresh but also from the Produce Marketing Association, the Western Growers, the Canadian Produce Marketing Association and Freshfel, the European fresh produce association, to discuss the state of the industry amid the COVID-19 pandemic. In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.