Communications in flux

The comms landscape was undergoing huge changes before the world had even heard of Covid-19, and an array of new dynamics, mediums and incentives now face brands looking to get their stories out into the world. In the final episode of series one, Richard Suchet, Portland Director, sits down with Mark Flanagan, Portland Chief Executive, to consider the new epoch of PR we have entered, and discuss intergenerational values, the alchemy of combining data and insight, and ESG as more than a set of metrics.